Business aircraft charter broker PrivateFly has completed its integration with Skyjet, with the two companies now operating as a single entity under the PrivateFly brand within Directional Aviation’s OneSky portfolio, it announced today. Directional Aviation acquired online charter booking firm PrivateFly in September.
According to Directional, the integration makes PrivateFly “OneSky’s singular on-demand offering for private jet travel in both North America and Europe” and complements other lift options from its two sister companies—fractional provider Flexjet and jet-card provider Sentient Jet.
PrivateFly founder Adam Twidell is leading the combined entity, which brings PrivateFly’s U.S. and European teams together with Skyjet’s U.S. sales team. Michael Hall, who spent the last decade at Skyjet and Sentient Jet, is now senior v-p of sales and heads PrivateFly’s restructured U.S. sales team.
“This is a very exciting year for PrivateFly, as we ramp up our global presence and our offering,” said Twidell. “We’re increasing investment in our digital platform and our buying power is strengthened even further under OneSky, as well as our emphasis on safety and service. But we retain our innovative spirit and distinctive culture.”